Use your existing communication channels to promote the event while it’s happening. Use previously identified messaging to promote the event through the proper communication channels (organization website, social media, email campaigns)ĭuring the event, you want to create the optimal experience for everyone who attends.Identify event goals, objectives, and key messaging.When you’re looking to plan an event, you have to think of it in terms of these stages: Pre-Eventīefore the event, you have to publicize it and let your potential attendees know it’s happening. Why Should You Have an Event Marketing Plan? Read on to learn about what you should include in your event marketing plan, and how Welcome can help make the process much easier for you. Having a marketing plan template gives you a repeatable process for your event marketing efforts. In short, there’s a lot that goes into successfully marketing an event.
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